Privacy Policy
Effective Date: September 28th, 2025
SECTION 1 — Who We Are and What This Policy Covers
Denon Maximchuk (“Denon,” “we,” “us,” “our”) provides educational coaching, courses, assessments, and related online services. This policy explains how we collect, use, share, store, protect, and transfer personal information when you visit our websites, sign up for resources, complete assessments, communicate with our team, or purchase and use our services (together, the “Services”). Using the Services means you accept this policy. We will update this policy when our practices or laws change.
If you are in the EEA or UK and we offer services to you, Denon Maximchuk is the data controller. If we later appoint an EEA or UK representative, we will add their details here.
SECTION 2 — The Information We Collect
We collect information from you directly, automatically from your device, and from service providers.
2.1 You Provide
- Identity and contact: name, email, phone, billing and mailing details, company, job title, social profiles you share.
- Profile and content: messages, application forms, testimonials, survey responses, support requests.
- Coaching context you choose to share: goals, relationship history, emotional or wellness context relevant to an educational coaching plan.
- Purchases: order details. Payment card data is handled by our payment processors. We do not store full card numbers.
- Assessments: quiz answers, scores, and derived insights. See Section 4.
2.2 Collected automatically
Device and usage: IP address, device identifiers, browser and operating system, pages viewed, links clicked, timestamps, and referral sources.
Cookies and similar tech: cookies, pixels, SDKs, and local storage for security, session continuity, analytics, and personalization. You can control cookies in your browser. Blocking some cookies may reduce features.
2.3 From service providers
Transaction confirmations, email delivery status, scheduling data, and analytics that help us operate and secure the Services.
3. How we use information
- We use personal information to:
- Deliver, administer, and improve the Services and customer support.
- Personalize recommendations, content, and onboarding.
- Communicate about sessions, accounts, updates, offers, and changes to our terms.
- Operate analytics, quality assurance, and security.
- Publish testimonials with your permission.
- Comply with law and enforce agreements.
We use AI tools to generate internal summaries from notes or recordings. We do not make solely automated decisions that produce legal or similarly significant effects.
Legal bases where required include your consent, performance of a contract, our legitimate interests in service quality and security, compliance with legal obligations, and where appropriate protection of vital or public interests.hese Terms, contact [email protected]. If reporting a security vulnerability, please provide enough detail for us to reproduce and assess the issue.
SECTION 4 — Assessments and Educational Testing
Our assessments are educational tools, not medical or psychological diagnosis or treatment.
- What we collect: your answers, scores, and optional demographics you choose to provide.
- How we use it: to generate results for you, tailor learning resources, improve tools, and produce deidentified statistics.
- Sharing: with vendors that operate assessment technology, and with research partners only in deidentified or aggregated form.
- Your choices: you can skip or stop an assessment at any time and you can request access, correction, or deletion. See Section 8.
SECTION 5 — Coaching Records and Call Practices
We sometimes record coaching or sales calls only after announcing the recording and receiving clear consent. If anyone declines, we use an unrecorded option. Recordings and notes support service delivery, continuity among team members on a need to know basis, quality review, training, and dispute resolution. We may use AI tools to generate internal summaries from notes or recordings. We do not create biometric identifiers or voiceprints.
SECTION 6 — Advertising, Analytics, and Cookie Choices
We use analytics to understand site usage and we may work with advertising partners that place tags or pixels. Those partners may collect device and activity data from your browser to measure, personalize, and improve ads under their own policies. In some US states this may be considered a sale, sharing, or targeted advertising.
Controls: adjust browser cookie settings, use our site cookie preferences where offered, use a Global Privacy Control signal supported by your browser, and use any Do Not Sell or Share My Personal Information link where required. In the EEA and UK, we set nonessential cookies only with consent.
We comply with CAN SPAM, CASL, and TCPA. Marketing emails include an unsubscribe link. SMS marketing requires opt in. Reply STOP to opt out. Message and data rates may apply.
SECTION 7 — What We Share and With Whom
We do not sell your personal information for money. We share only as needed to run the Services or when you ask us to.
- Service providers and contractors: hosting, storage, CRM, email and SMS delivery, scheduling, analytics configured as processors, call recording and transcription, payment processing, IT and security. They must protect data and may use it only to provide services to us. A current list of processor categories is available on request.
- Advertising and analytics partners: independent parties that collect device or activity data through their tags as described above.
- At your request or with consent: for example, if you ask us to coordinate with another professional.
- Affiliates and business transfers: for internal purposes or if Denon Maximchuk's ownership changes.
- Legal and safety: to comply with laws, respond to lawful requests, prevent fraud or abuse, or protect rights and safety.
- Deidentified or aggregated information: for research, education, and product development.
SECTION 8 — Your Rights and How to Exercise Them
Depending on your location, you may have rights to access, correct, delete, restrict or object to certain processing, opt out of targeted advertising or of the sale or sharing of personal information, withdraw consent, receive a copy of your data, and appeal a decision we make about a request.
We verify requests by matching at least two reliable data points and may ask for additional confirmation if risk is high. You may designate an authorized agent by providing signed permission and a way for us to verify you. If we decline your request, you may appeal by emailing [email protected] within 45 days. We will verify your identity and respond within the time the law requires.
We do not offer financial incentives tied to personal information and we do not discriminate against you for exercising your privacy rights.
SECTION 9 — International Transfers
We operate with remote staff and vendors in several countries. Your information may be processed outside your home country. When required, we use safeguards such as standard contractual clauses, technical controls, and vendor assessments. Data in another country may be accessible to authorities under local laws.
SECTION 10 — Attachment-Style Quiz: Scope, Limits, and Appropriate Use
We apply administrative, technical, and physical safeguards suitable to the sensitivity of the data. These include encryption in transit and at rest where appropriate, access controls with least privilege, authentication, vendor diligence, backups and continuity planning, monitoring, and incident response. No method is perfectly secure. If a security incident creates a risk of harm to you, we will notify you and regulators as required by law.
SECTION 11 — Children
The Services are for adults 18 years and older. We do not knowingly collect information from minors. If we learn we collected information from someone under 18, we will delete it. If you believe a minor provided information, contact [email protected] so we can remove it quickly.
SECTION 12 — How Long We Keep Information
We keep information only as long as needed for the purposes described or as required by law, then delete or deidentify it. Legal holds or disputes may extend these time frames.
- Account and identity data: 3 years after last interaction
- Purchases and transaction records: 7 years after last transaction
- Coaching records and session notes: 6 years after last coaching interaction
Call recordings and any AI summaries derived from them: 3 years after the later of last coaching interaction or account closure
- Assessment data: 3 years after the later of last coaching interaction or account closure
- Support and email history: 3 years after last interaction
- Marketing preferences and opt out logs: opt out records kept to honor your choices, related marketing data removed within 30 days after opt out
- Analytics data: up to 24 months
- Backups: removed within 90 days after deletion in production
You may request our detailed retention schedule for your records. You can request earlier deletion. We will honor requests unless we must retain data for legal, contractual, accounting, security, or dispute reasons. When feasible, we will deidentify instead of delete.
SECTION 13 — Optional Financial Pre Qualification
We may offer an optional soft eligibility check through a provider to help you view potential financing options. We will only run this with your explicit consent. It does not affect your credit score. We receive limited outputs such as a score range to help route you to the right conversation or plan. We do not use credit information to set price. If any action falls under the US Fair Credit Reporting Act as an adverse action, we will provide the required notice. Retention follows Section 12.
SECTION 14 — US State Privacy Disclosures and Choices
Residents of California, Colorado, Connecticut, Virginia, Utah, and other US states with privacy laws may have the rights described in Section 8. California residents also receive the following disclosures.
- Categories collected: identifiers and contact data, commercial information, internet and device activity, general geolocation, inferences drawn from your interactions, and information you choose to provide for coaching or assessments.
- Sources: you, your devices, service providers, and publicly available sources.
- Business or commercial purposes: as listed in Section 3 and Section 6.
- Disclosures for business purposes: to service providers and contractors as in Section 7.
- Sale or sharing: we do not sell personal information for money. Certain analytics or ad tags may be considered a sale or sharing. Use our cookie preferences, any Do Not Sell or Share link, and Global Privacy Control to opt out.
- Sensitive information: used only to provide Services you request and for permitted security, integrity, and compliance purposes.
Appeal rights apply in states that provide an appeal process. We will describe how to appeal if we decline a request.
SECTION 15 — Washington and Nevada Consumer Health Data Notice
To the extent information you provide about relationships or wellness qualifies as consumer health data, we collect it directly from you to deliver the Services you request. We obtain clear consent on forms located in those states where required. We do not sell consumer health data and we do not use consumer health data for targeted advertising. We disclose it only to service providers that support the Services, at your direction, or as required by law. You may request access or deletion as described in Section 8. We apply reasonable administrative, technical, and physical safeguards to protect this data.
SECTION 16 — Testimonials and User Content
If you consent to publish a testimonial, we may display your name, role, and company as provided. You can withdraw consent at any time for future use. Withdrawal applies going forward and does not require us to remove content that has already appeared in past campaigns or print.
SECTION 17 — Links to Other Sites
The Services may link to third party sites or services that we do not control. Their handling of information is governed by their own policies. Review their terms and privacy notices.
SECTION 18 — Changes to This Policy
We will post updates when our practices change. If changes are significant, we will provide additional notice where required.
SECTION 19 — Contact
Email [email protected].
If we do not resolve your concern, you may contact your local data protection authority or, in Canada, the Office of the Privacy Commissioner.
SECTION 20 — Legal Notice
This Policy reflects our current practices as of the effective date. If this Policy conflicts with applicable law, the law controls. If any part is found unenforceable, the rest remains in effect. Where allowed by law, our maximum liability for a privacy incident related to the Services is limited to the amount you paid to Denon Maximchuk for Services in the twelve months before the incident.
SECTION 21 — Accessibility
If you need this Policy in an accessible format, contact [email protected]
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